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Here's How To Put
An End To Poor Results And Start
Increasing Your Sales And Profits Right Away.
"You
Can Achieve Up To7% Conversion
Rates Using
A Simple, Proven 31 Step
Formula For Creating Powerful Sales Generating Copy That Has Produced
Up To 917%
Increase In
Profits!..."
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"Your
concepts immediately shot our profit straight through the roof. I
increased my profit on one project by a very real 917%!"
Phil
Kratzer, CEO
National Response Corporation
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Pssst...
Do all
your
web promotions get the results you're really after? Are they as
profitable as you'd like them to be?
Even
if your web marketing pieces
are doing alright -- wouldn't you like to increase your results
substantially, even by as much as 9 times?
One
of Bob Serling's clients did
just that. Using what I'm about to show you, he increased his profits
by 917%. Many others increased their profits by 300% or more, as well.
How
have Bob's clients managed to
produce such remarkable results time and time again? And how can you
start enjoying similar results with your web marketing?
The
answer is simple.
If
you want to improve your sales and profits
exponentially,
the
secret to doing it is to...
"Create
More Powerful, Attention
Grabbing, Order Pulling Copy!"
It's
really that easy.
Look,
I don't care how great your
product or service is, how attractive the design of your web site may
be, what opt-in lists you're using, how high you place in the search
engines, or how unique any other component of your web marketing might
be.
It's
all a waste of time if you
don't have the kind of powerful, compelling sales copy that converts
the maximum number of prospects to cash-paying customers.
The
bottom line is this: If you
don't do an exceptional job of motivating your prospects to take
immediate action... if you bore them for one second... if you confuse
them... or don't do the strongest job possible of closing them once you
have their attention your just cheating yourself out of profits.
So...
If
you'd like to put an end to the
dismal results you've been getting... if you'd like to be able to write
the kind of copy that makes products disappear off the shelves and
sells services like crazy... if you'd like to super-charge the
performance of every web marketing piece you create, I've got good news
for you.
Bob
has just created a powerful
new program that will show you, step-by-step, everything you need to
know to craft the tightest, most compelling copy imaginable. Copy that
sells and sells -- then sells some more!
It's
called...
"Power
Copywriting For The Internet
And It's A Step-By-Step
Guide To Writing
Million-Dollar Advertising Copy!"
One
thing you should know. This
program is unlike anything you've ever seen. You see, after following
the rules all the so-called web marketing experts promote for creating
copy -- and suffering from extremely poor sales as a result -- Bob
decided to do things completely differently.
He
decided to turn things upside
down, inside out, mercilessly kill what didn't work, keep only those
few things that proved they produce actual sales... and "marry" all of
this to what he had learned as a highly paid direct response copywriter.
Once
Bob came up with his web copy
"power formula," he put it to the test the only place it really counts
-- in the market place. To be perfectly frank, not all of it worked.
But most of it proved exceptionally successful.
So
Bob went back to the drawing
board, tweaked things here, fine-tuned things there, and continued to
test and refine his "power formula" until
it performed like crazy.
Then
he tested some more.
And
now...
"You're
Gettting All Of His
Tested
& Proven Techniques...
Not Some Useless Theories!"
All his
testing paid off
handsomely. Because what Bob ended up with was a web copy "power
formula" that's been exceptionally more profitable than anything else
he ever tried.
For
example, perhaps you saw his
recent web promotion for a teleconference call on web marketing. That
promotion was created in just a few hours using the template for his
"power formula".
How
well did it do? It brought in
a whopping 7% response. And I mean 7% of all people who received the
promotion signed up for the conference call at $197 per person.
Compare
that to the meager 0.5%
response that's the industry standard for web marketing, even for
products that sell for far less than what the teleconference call sold
for. That's a 1400% increase in sales!
"Look,
Here's How Profitable
The
Copywriting
'Power
Formula' Has
Been For
Bob Serling's
Clients..."
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"Your
copy increased our gross sales by 714% for this product line almost
overnight. Then I put the sales letter up on our web site and it's
bringing in 6-figures annually with almost no effort on our part
whatsoever."
Pamela
Yellen, CEO
Prospecting
& Marketing Institute, Inc.
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"I
have been successfully direct marketing products for 5 years now, and
I've seen just about every course on the subject and have studied just
about every good direct marketer out there. One of the very best
copywriters I know is Bob Serling."
"He
does the most difficult task of all which is writing credibly about
your product, while at the same time creating such fervent desire in
the prospect that they pick up and order immediately! To get a complete
stranger (who didn't know anything about your product) to go from
indifferent to frothing over with desire in the span of 2-3 pages, is a
rare and amazing skill indeed. Bob Serling has this rare talent."
Ben
Cummings
Cummings
Marketing Group
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"Our
most successful package, which we still use, contains a sales letter
that Bob wrote nine years ago! It's helped us make Book Marketing
Update, the number one newsletter for book publishers and publicists. A
lot of copywriters can make a strong logical sales argument, but Bob
also has a real knack for presenting things in an exceptionally
emotional and persuasive way which makes a HUGE difference in your
response rate."
Bill
Harrison, Publisher
Book Marketing Update
Bradley Communications Corp
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"Our
sales letter went to prospects who have never even heard of us. So far
we have a 3% response. Plus, we don't have all of the responses in yet
because of a holiday. Not only is that higher than anything we've ever
done, it's really something when you consider we're selling a very
high-ticket item."
John Ballantyne, Marketing
Director
Rushton
International Engineering
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"Bob
Serling made copy changes for our catalog. The results were phenomenal.
When you consider how much money Bob actually made for us, his services
are one of the best bargains I've ever come across."
Ray
Melissa, President
Mailer's Software
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"A
Unique Approach Makes It
Easy
To Write Powerful
Web Copy."
"This
Fully Annotated Web Copy Workshop
Is
Your Key To Instant And
Consistent
Internet Copy Writing Success!"
While designing this program, Bob
started thinking about a very elusive problem so many of his clients
told him they were troubled by. They told him they could recognize a
good -- or even great -- ad or marketing piece when they saw one. But
they didn't know what made it great.
They told Bob it would help
them
make more money if a copywriter would dissect a proven web marketing
piece by piece, block by block, to show precisely what he was thinking
when he wrote every component.
So Bob agreed to do just
that. He
took one of his most successful promotions and broke it down block by
block to show you every last detail of how it was created. As he
proceeds through each block of the promotion, he fully explains every
strategy and technique and answers every question you could imagine to
get to the heart of how to create highly profitable web copy.
Here's
a quick look
at just some of the powerful advantages you'll gain from this unique,
comprehensive training:
- Profit
from the
31-Step Internet Copywriting Power Formula.
Web copy
requires its own unique approach in order to be as successful as
possible. Customers have become more sophisticated and much more
skeptical when it comes to advertising, especially on the ''Net. So
it's essential that you get things right the first time, or else you'll
lose the chance of making a sale forever.
This doesn't have to happen to you. By understanding and applying these
31 simple yet ingenious steps, you'll be able to create powerful
Internet marketing copy that brings in more traffic, closes more sales,
and substantially increases your profits. You'll have a distinct
advantage you can use to capture a larger share of your market -- and
leave your competitors in the dust!
- Discover
the real
differences between online copy and offline copy.
There
are a lot of myths and rumors about what works online and what doesn't.
Bob clears them all up for you in short order.
How is online copy similar to offline? How is it different? And what
components make your Internet copy the most profitable? You'll find out
what's a waste of time and energy, what to avoid at all costs, and what
you must have to maximize your online sales.
- Immediately
kick
your sales copy up another notch
by understanding the
one crucial component for producing riveting copy that nearly writes
itself. You'll be shocked when you discover this component. I'll tell
you this: It's by far the most important thing you can do to improve
the selling power of your Internet copy. Yet it's almost never used by
even the most seasoned copywriters.
- "Power
Pre-Requisites" -- what you
must
have in place before you ever write a word of copy. Getting your
prospects to respond is nearly a done deal when you have these
components in place. But without them, you expose your marketing to far
more risk than necessary. Don't put your sales at risk. Plug these
components in and watch your sales rocket up the charts.
- How
to create
headlines that compel almost any reasonable prospect to stop and read
your marketing piece.
Headlines are one of the most
important components of any marketing piece. Years of testing have
proven that a single headline change can increase your results by as
much as 400%.
Yet most of the headline formulas being taught today are completely
useless. If there's too much hype... if you bore your prospects... if
the message isn't crystal clear with the most impact possible... you're
done for. Find out everything you need to create powerful, believable,
high-impact headlines and start enjoying increased profits right away.
- The
inside secret of
Pre-emptive Strike Credibility.
More sales are lost
within the first page or two of copy than you could possibly imagine.
This is truly a shame, since it doesn't have to happen. Find out how to
use Pre-emptive Strike Credibility to turn this situation around
entirely, get prospects to treat you like a trusted advisor, and
increase your sales in record time.
- Gain
another crucial
advantage by understanding "Power Words" and "Deadly Words."
Some words are absolutely golden. Others can instantly flush all your
time, effort, and money down the drain. You'll improve your sales when
you know which words add maximum selling power to your copy -- and
which words to avoid like the plague.
- Discover
how to
avoid crucial copywriting errors
that doom your
promotions to be shot directly to the recycled file or trash bin. These
days, one thing is certain. The marketplace is unforgiving. If your
copy slows your prospects down, confuses them, doesn't hammer home the
benefits as powerfully as possible, or makes them work too hard --
you're doomed.
Discover which crucial errors you absolutely have to avoid at all
costs. And find out how to turn them around and add yet even more
weapons to your Internet copywriting arsenal.
- Increase
the selling
power of all your copy by
creating maximum response
offers. I'll let you in on a major secret. In today's market, your
offer makes or breaks your success. Crafting a powerful, highly
profitable offer is easy when you understand how. You'll get
comprehensive details on how to do just that and start enjoying greater
sales volume right away.
- Harness
the immense
selling power of the only two things people really buy.
The simple fact is, people really only buy two things -- solutions to
their worst problems, or ways to achieve their most important goals.
Get complete, step-by-step details on how to imbed these powerful
motivators into all your copy, resulting in even greater levels of
sales.
- How
to use Bob's
proprietary "piggyback" offer technique to add 30% or more profit to
every sale you make. This
is so simple, you can have it
up and running in less than half an hour. Yet it will produce
additional profits for you day-in and day-out for years to come.
- Bump
your sales up
another notch with the "inverted piggyback" offer technique.
This takes the prior technique one step further with often incredible
results. You'll see how Bob has used it time and time again to increase
profits as much as 70% -- all for about 5 minutes of additional work.
- How
to use "Power
Packaging" to increase your sales by 50% or more.
Over
the past 16 years, Bob has invested hundreds of thousands of dollars to
determine which factors truly have a substantial impact on sales. One
of the most effective and inexpensive to implement techniques he
developed is "Power Packaging." In this course, he shows you how easy
it is to blend this powerful strategy into your copy and gain
impressive sales increases overnight.
- How
an ingeniously
simple technique called "shifting the risk" can double or triple your
sales immediately. One of
the greatest barriers to
making the sale is your prospect's natural skepticism. They've been
lied to, cheated, and burned by unscrupulous businesses more times than
they care to remember.
Bob shows you how to overcome this serious problem by "shifting the
risk" completely off the customer and onto you -- plus how to eliminate
almost all real risk at the same time, and double or even triple your
sales.
- And
there's much more
-- including all of Bob's insider techniques for writing powerful
sentences and paragraphs... how to identify your most compelling
benefits... how to make optimum use of visuals and graphics... how to
check copy to make sure it will sell before you ever invest a cent in
it... proven testing methods for squeezing every last dime of profit
out of your copy... and even more than I have room to go into here.
|
"Let's
take a look at all of the components of the program.
"Here's
What's
Included In This
Innovative
Course..."
This in-depth program gives
you a
multitude of powerful advantages. You get everything I've just covered
above, plus much more, in the following components:
Power
Copywriting For The Internet
--
A Step-By-Step Guide To Writing Million-Dollar Advertising Copy!
This comprehensive, 149-page
book
is the foundation of the entire
program. Everything I've just described above is covered in complete
detail. Most marketing material tells you what to do and very little
else. That's not the case here. Not only are you told what to do, the
reasoning behind every step you take is thoroughly explained. And, most
important of all, you are given complete step-by-step details showing
you precisely how to carry out each step.
Plus...
In
addition to Bob's own advice on high-profit copywriting...
"You Get
Recordings Of Five Extra
Interviews With Top Marketers
Revealing Highly Powerful
Strategies
You Can Take To The Bank!"
|
Yes!...
In
five separate, one-hour interviews, Declan Dunn, Audri Lanford, Corey
Rudl, Marlon Sanders, and Joe Vitale bring you dozens of ways to make
your Internet copywriting and marketing more successful. Here's just a
portion of what's covered:
- The
best ways to drive major
traffic to your web site.
- The
single most
important marketing method for succeeding on the Internet.
- Incredibly
effective low-cost and
no-cost marketing techniques.
- How
online copy
differs from traditional copy - if you don't follow some basic rules,
you're wasting your time and money.
- The
best ways to structure an
online offer.
- Hard
facts on what
sells and what doesn't sell online.
- Impressive
success stories of
companies you've never heard of.
- Common
mistakes to
avoid.
- How
to cash in with affiliate
programs.
- What
the future
holds for Internet marketing.
- And
much, much more.
Now, here's a little more
information on the 5 featured experts:
Declan
Dunn
- He is a
leading authority on substantially increasing your sales with affiliate
programs. And he's also one of the most effective Internet marketers
and copywriters you'll ever meet. A widely sought-after speaker and
consultant to companies like PriceLine, CNET, and Travelocity, as well
as hundreds of small to medium-sized businesses, Declan brings a wealth
of practical, proven techniques to this interview.
Audri Lanford -
She
is the CEO of NETrageous, Inc., and has one of the most successful
sites on the Internet. Her vast knowledge of copywriting and marketing
on the ''Net has garnered coverage in over 100 publications including
the Wall Street Journal, Forbes, and Business Week. A master of proven,
low-cost web marketing techniques, Audri reveals powerful strategies
and techniques you can use to start making more sales immediately.
Corey Rudl
- His
achievement as an entrepreneur is one of the greatest success stories
in the history of the Internet. He made his first $25 online way back
in the mid-1990s -- and then grew that $25 into more than $40,000,000
in online sales, with hundreds of thousands of subscribers to his
"Marketing Tips" newsletter and over 1.8 million visitors to his web
sites each month. Corey shines in this interview, revealing dozens of
inexpensive and unconventional ways to dramatically increase your
success on the ''Net."
Marlon Sanders
-
This marketer has written some of the most successful web marketing
promotions on the ''Net. His client list reads like a "Who's Who" of
e-commerce. Plus, Marlon has his own successful site that brings in
thousands of dollars in sales daily -- and requires only about an hour
of Marlon's time each day. You won't want to miss the powerful
information Marlon shares in this stellar interview.
Joe Vitale
- Known
as one of the first copywriters to pioneer successful writing
techniques specifically for the Internet. He's the author of some of
the best books available on marketing including "Cyberwriting" which
you can get from Amazon.com. In this no-holds-barred interview, Joe
reveals a load of secrets for making your Internet copy and marketing
produce results beyond your greatest expectations.
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- (Normally
Sells
For $197) -
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"Mitch conducted three of the most heavily attended and auditorily reviewed tele-conference calls we ever sponsored, with 200 marketing consultants in one day. His seminar is two of the most illuminating and expansive days you will ever spend. If you want to be a sales green beret, and increase sales, call Mitch."
"My good friend Mitch Axelrod is one of the foremost authorities in sales and marketing in the United States today. Mitch has trained more than 100,000 men and women on peak performance selling skills. His technique, his method and his process are responsible for boosting more people into the ranks of the top 10% than almost other trainer alive today."
"I got more practical and useful information from you in five minutes than I have gotten from most speakers in hours. I could listen to you all day long. You were spectacular."
You'll
receive, the
multimedia files that will give you raw access to....
